{"id":374,"date":"2026-09-19T17:31:46","date_gmt":"2026-09-19T15:31:46","guid":{"rendered":"https:\/\/wpsereno.com\/speed-wpo\/"},"modified":"2026-10-13T18:52:11","modified_gmt":"2026-10-13T16:52:11","slug":"wordpress-speed-optimisation","status":"publish","type":"page","link":"https:\/\/wpsereno.com\/en\/wordpress-speed-optimisation\/","title":{"rendered":"Speed (WPO)"},"content":{"rendered":"\n<div class=\"wp-block-group hero\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group wrap\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"eyebrow wp-block-paragraph\">Speed (WPO)<\/p>\n\n\n\n<h1 class=\"wp-block-heading\">WordPress speed optimisation<\/h1>\n\n\n\n<p class=\"lead wp-block-paragraph\">Speed is no longer a luxury: it affects how Google ranks you and how many visitors stay. I work on your WordPress site&#8217;s cache, images, database and code so it loads fast, and show you the improvement with real data.<\/p>\n\n\n\n<div class=\"hero-actions\" style=\"margin-top:1.6rem\">\n<a class=\"btn btn-pine\" href=\"https:\/\/wpsereno.com\/en\/#planes\">See maintenance plans<\/a>\n<a class=\"btn btn-ghost\" href=\"mailto:nicola@wpsereno.com\">Write to me<\/a>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n<div class=\"wp-block-group hero\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group wrap\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading\">How do you speed up a WordPress website?<\/h2>\n\n\n\n<p class=\"lead wp-block-paragraph\">Optimising WordPress speed involves enabling caching, compressing images into modern formats like WebP, minifying CSS and JavaScript, and cutting unnecessary plugins. The goal is good Core Web Vitals, which affect rankings. WP Sereno carries out ongoing WPO as part of its maintenance plans.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n<div class=\"wp-block-group band band-mist\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group wrap\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group section-head\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"eyebrow wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-medium\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"47\" src=\"https:\/\/wpsereno.com\/wp-content\/uploads\/2026\/09\/WP-Sereno-Mantenimiento-de-WordPress-300x47.webp\" alt=\"\" class=\"wp-image-264\" srcset=\"https:\/\/wpsereno.com\/wp-content\/uploads\/2026\/09\/WP-Sereno-Mantenimiento-de-WordPress-300x47.webp 300w, https:\/\/wpsereno.com\/wp-content\/uploads\/2026\/09\/WP-Sereno-Mantenimiento-de-WordPress.webp 481w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/figure>\n\n\n\n<p class=\"eyebrow wp-block-paragraph\">Where I work<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What I optimise to speed up your website<\/h2>\n<\/div><\/div>\n\n\n\n<div class=\"signals care\">\n<div class=\"signal\">\n<svg aria-hidden=\"true\" fill=\"none\" height=\"26\" stroke=\"currentColor\" stroke-width=\"2\" viewbox=\"0 0 24 24\" width=\"26\"><polygon points=\"13 2 3 14 12 14 11 22 21 10 12 10 13 2\"><\/polygon><\/svg>\n<h3>Caching and delivery<\/h3>\n<p>I set up caching and optimised delivery so pages are served instantly.<\/p>\n<\/div>\n<div class=\"signal\">\n<svg aria-hidden=\"true\" fill=\"none\" height=\"26\" stroke=\"currentColor\" stroke-width=\"2\" viewbox=\"0 0 24 24\" width=\"26\"><rect height=\"18\" rx=\"2\" width=\"18\" x=\"3\" y=\"3\"><\/rect><circle cx=\"8.5\" cy=\"8.5\" r=\"1.5\"><\/circle><path d=\"M21 15l-5-5L5 21\"><\/path><\/svg>\n<h3>Images<\/h3>\n<p>Compression and modern formats: they&#8217;re usually a website&#8217;s biggest dead weight.<\/p>\n<\/div>\n<div class=\"signal\">\n<svg aria-hidden=\"true\" fill=\"none\" height=\"26\" stroke=\"currentColor\" stroke-width=\"2\" viewbox=\"0 0 24 24\" width=\"26\"><ellipse cx=\"12\" cy=\"5\" rx=\"9\" ry=\"3\"><\/ellipse><path d=\"M21 12c0 1.66-4 3-9 3s-9-1.34-9-3\"><\/path><path d=\"M3 5v14c0 1.66 4 3 9 3s9-1.34 9-3V5\"><\/path><\/svg>\n<h3>Database<\/h3>\n<p>I clean and optimise the database, which over the years fills up with junk that slows it down.<\/p>\n<\/div>\n<div class=\"signal\">\n<svg aria-hidden=\"true\" fill=\"none\" height=\"26\" stroke=\"currentColor\" stroke-width=\"2\" viewbox=\"0 0 24 24\" width=\"26\"><polyline points=\"16 18 22 12 16 6\"><\/polyline><polyline points=\"8 6 2 12 8 18\"><\/polyline><\/svg>\n<h3>CSS and JavaScript<\/h3>\n<p>I reduce and reorganise render-blocking code without breaking the design.<\/p>\n<\/div>\n<div class=\"signal\">\n<svg aria-hidden=\"true\" fill=\"none\" height=\"26\" stroke=\"currentColor\" stroke-width=\"2\" viewbox=\"0 0 24 24\" width=\"26\"><path d=\"M12 15l4-4\"><\/path><circle cx=\"12\" cy=\"13\" r=\"9\"><\/circle><path d=\"M12 4v2\"><\/path><\/svg>\n<h3>Core Web Vitals<\/h3>\n<p>I work on the metrics Google actually measures for rankings.<\/p>\n<\/div>\n<div class=\"signal\">\n<svg aria-hidden=\"true\" fill=\"none\" height=\"26\" stroke=\"currentColor\" stroke-width=\"2\" viewbox=\"0 0 24 24\" width=\"26\"><rect height=\"8\" rx=\"2\" width=\"20\" x=\"2\" y=\"2\"><\/rect><rect height=\"8\" rx=\"2\" width=\"20\" x=\"2\" y=\"14\"><\/rect><line x1=\"6\" x2=\"6.01\" y1=\"6\" y2=\"6\"><\/line><line x1=\"6\" x2=\"6.01\" y1=\"18\" y2=\"18\"><\/line><\/svg>\n<h3>Hosting<\/h3>\n<p>If the bottleneck is the server, I&#8217;ll tell you honestly what to change.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n<div class=\"wp-block-group band\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group wrap\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group section-head\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"eyebrow wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-medium\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"47\" src=\"https:\/\/wpsereno.com\/wp-content\/uploads\/2026\/09\/WP-Sereno-Mantenimiento-de-WordPress-300x47.webp\" alt=\"\" class=\"wp-image-264\" srcset=\"https:\/\/wpsereno.com\/wp-content\/uploads\/2026\/09\/WP-Sereno-Mantenimiento-de-WordPress-300x47.webp 300w, https:\/\/wpsereno.com\/wp-content\/uploads\/2026\/09\/WP-Sereno-Mantenimiento-de-WordPress.webp 481w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/figure>\n\n\n\n<p class=\"eyebrow wp-block-paragraph\">FAQ<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Questions about WPO<\/h2>\n<\/div><\/div>\n\n\n\n<div class=\"faq\">\n<details><summary>How much will my website improve?<\/summary><p>It depends on the starting point, but on neglected websites the improvement is usually very noticeable. I show you the metrics before and after.<\/p><\/details>\n<details><summary>Does speed optimisation help SEO?<\/summary><p>Yes. Speed and Core Web Vitals are a ranking factor, and a fast website keeps visitors better.<\/p><\/details>\n<details><summary>Can anything break during optimisation?<\/summary><p>I work with a backup and check as I go. The goal is to speed things up without touching your design or features.<\/p><\/details>\n<details><summary>Is it a one-off job or ongoing?<\/summary><p>It can be a one-off fix or part of monthly maintenance, which keeps the website fast over time.<\/p><\/details>\n<details><summary>Does it work for WooCommerce stores?<\/summary><p>Yes, and it matters even more there: in a store, every second of load time shows in sales.<\/p><\/details>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n<div id=\"contacto\" class=\"wp-block-group band band-pine final-cta\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group wrap\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-medium\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"60\" src=\"https:\/\/wpsereno.com\/wp-content\/uploads\/2026\/09\/WP-Sereno-Mantenimiento-de-WordPress-Blanco-300x60.webp\" alt=\"WP Sereno - WordPress Maintenance - White\" class=\"wp-image-329\" srcset=\"https:\/\/wpsereno.com\/wp-content\/uploads\/2026\/09\/WP-Sereno-Mantenimiento-de-WordPress-Blanco-300x60.webp 300w, https:\/\/wpsereno.com\/wp-content\/uploads\/2026\/09\/WP-Sereno-Mantenimiento-de-WordPress-Blanco-1024x205.webp 1024w, https:\/\/wpsereno.com\/wp-content\/uploads\/2026\/09\/WP-Sereno-Mantenimiento-de-WordPress-Blanco-768x154.webp 768w, https:\/\/wpsereno.com\/wp-content\/uploads\/2026\/09\/WP-Sereno-Mantenimiento-de-WordPress-Blanco-1536x307.webp 1536w, https:\/\/wpsereno.com\/wp-content\/uploads\/2026\/09\/WP-Sereno-Mantenimiento-de-WordPress-Blanco.webp 2000w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/figure>\n<\/div>\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Want a faster website?<\/h2>\n\n\n\n<p class=\"lead wp-block-paragraph\">I analyse your WordPress site&#8217;s speed and tell you what&#8217;s holding it back. Write to me.<\/p>\n\n\n\n<div class=\"hero-actions\"><a class=\"btn btn-pine\" href=\"mailto:nicola@wpsereno.com\" style=\"background:#fff;color:var(--pine-900)\">Email me<\/a>\n<a class=\"urgent-link\" href=\"https:\/\/wpsereno.com\/en\/#planes\" style=\"color:#F4A98F\">See plans<\/a><\/div>\n<\/div><\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Speed (WPO) WordPress speed optimisation Speed is no longer a luxury: it affects how Google ranks you and how many visitors stay. I work on your WordPress site&#8217;s cache, images, database and code so it loads fast, and show you the improvement with real data. See maintenance plans Write to me How do you speed [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-374","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>WordPress Speed Optimisation (WPO) | WP Sereno<\/title>\n<meta name=\"description\" content=\"WordPress speed optimisation: faster load times and better Core Web Vitals to rank higher and convert more. Measured before and after. 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