Speed (WPO)
WordPress speed optimisation
Speed is no longer a luxury: it affects how Google ranks you and how many visitors stay. I work on your WordPress site’s cache, images, database and code so it loads fast, and show you the improvement with real data.
How do you speed up a WordPress website?
Optimising WordPress speed involves enabling caching, compressing images into modern formats like WebP, minifying CSS and JavaScript, and cutting unnecessary plugins. The goal is good Core Web Vitals, which affect rankings. WP Sereno carries out ongoing WPO as part of its maintenance plans.
Where I work
What I optimise to speed up your website
Caching and delivery
I set up caching and optimised delivery so pages are served instantly.
Images
Compression and modern formats: they’re usually a website’s biggest dead weight.
Database
I clean and optimise the database, which over the years fills up with junk that slows it down.
CSS and JavaScript
I reduce and reorganise render-blocking code without breaking the design.
Core Web Vitals
I work on the metrics Google actually measures for rankings.
Hosting
If the bottleneck is the server, I’ll tell you honestly what to change.
FAQ
Questions about WPO
How much will my website improve?
It depends on the starting point, but on neglected websites the improvement is usually very noticeable. I show you the metrics before and after.
Does speed optimisation help SEO?
Yes. Speed and Core Web Vitals are a ranking factor, and a fast website keeps visitors better.
Can anything break during optimisation?
I work with a backup and check as I go. The goal is to speed things up without touching your design or features.
Is it a one-off job or ongoing?
It can be a one-off fix or part of monthly maintenance, which keeps the website fast over time.
Does it work for WooCommerce stores?
Yes, and it matters even more there: in a store, every second of load time shows in sales.
